Download e-book for iPad: Comment réussir sa pub: 7 commandements / 7 éléments à by Jean-François Guitard

By Jean-François Guitard

Découvrez les 7 commandements à respecter, les 7 éléments à considérer ainsi que les 7 étapes à suivre pour concevoir des campagnes publicitaires qui donnent des résultats.

Tous les suggestions qui découlent de ce livre sont appuyés par plus d’une centaine d'exemples concrets et d'anecdotes provenant de partout dans le monde (vous serez en mesure de visionner une cinquantaine de vidéos sur le Web). Vous découvrirez notamment :

- Pourquoi le constructeur motor vehicle Chrysler a mit fin à son organization avec los angeles chanteuse Céline Dion;

- Pourquoi l'entreprise Coca-Cola a reçu forty 000 lettres de plaintes provenant de partout aux États-Unis;

- Pourquoi l. a. station de radio NRJ s'est retrouvée dans l. a. tourmente à l'occasion de l. a. Saint-Valentin;

- Pourquoi le shopper d’un centre de jardinage a été contraint d’accorder un rabais de 70 % à ses clients;

- remark l. a. Ville de Québec a réussi à tourner à son avantage une bévue du réalisateur Michael Bay;

- remark l. a. série culte online game of Thrones a réussi à se démarquer dans le long island Times.

Ce livre s’adresse principalement aux dirigeants d’entreprises, aux responsables des communications et du advertising, aux professionnels des communications et du advertising and marketing, aux travailleurs autonomes, aux étudiants ainsi qu’à toutes les personnes qui s’intéressent de près ou de loin à l. a. publicité.

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Comment réussir sa pub: 7 commandements / 7 éléments à considérer / 7 étapes à suivre (French Edition) by Jean-François Guitard


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