By Mark Tungate
Exploring the roots of the ads in ny and London, from Hopkins and Lasker to the Mad males of the 50s, Tungate then covers trendy massive conversation teams and the rising markets of japanese Europe, Asia and Latin the US. Adland bargains a accomplished exam of a world and indicates ways that it's prone to enhance within the future.
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Adland: A Global History of Advertising by Mark Tungate