Andrea Phillips's A Creator's Guide to Transmedia Storytelling: How to PDF

By Andrea Phillips

The First How-To process consultant to Transmedia Storytelling

“Phillips’s ebook is a strong instrument for an individual who desires to make a profession for him- or herself in the global of transmedia. via her suggestions, the reader is ready to comprehend the basics of transmedia and the facility it may possibly have while used with a compelling and robust story."
—David Gale, govt vp, MTV move Media

“Transmedia storytelling is a daring and fascinating new enviornment for creativity and innovation. . . . Andrea Phillips offers a compelling, considerate, and transparent consultant to a subsequent iteration of creators during this medium. She demystifies the method and proves that you just, too, can push the envelope and be a part of the way forward for storytelling.”
—Michelle Satter, Founding Director, Sundance Institute function movie Program

“An first-class and fair-minded primer and survey of the underpinnings and fast-evolving thoughts at the back of multiplatform narrative. Andrea Phillips is one in all a small handful of writers able to either working towards and obviously conveying the rules of transmedia storytelling. hugely recommended!”
—Jeff Gomez, CEO, Starlight Runner Entertainment

“A no-nonsense consultant for the fun-filled and unusually striking international of transmedia storytelling.”
—C. C. Chapman, coauthor of Content ideas and Amazing issues Will Happen

Includes Q&A periods with the world’s top specialists in transmedia storytelling

About the Book:

What is transmedia storytelling and what can it do for you?

It’s the buzzword for a brand new generation—a innovative procedure for telling tales throughout a number of media structures and formats—and it’s speedily changing into the go-to process for a large choice of companies. should you paintings in advertising, interesting, or ads, transmedia storytelling is a must have software for pulling humans into your world.

Why do you want A Creator’s advisor to Transmedia Storytelling?

If you need to allure, have interaction, and captivate your viewers, you would like this ebook. Written via an award-winning transmedia author and popular video games clothier, this publication indicates you ways to make use of a similar advertising instruments utilized by heavy-hitters comparable to HBO, Disney, Ford, and Sony Pictures—at a fragment of the cost.

You’ll find out how to:

  • Choose the precise structures to your story
  • make a decision no matter if to DIY or outsource work
  • Find and maintain a robust middle creation team
  • Make your viewers a personality on your story
  • Get the investment you need—and even make a profit
  • Forge your individual profitable transmedia career

With those confirmed media-ready recommendations, you’ll how you can generate must-read content material, must-see video clips, and must-visit web content that might merely develop higher as audience reply, give a contribution, and unfold the note. You’ll create significant buzz with buildings corresponding to trade fact video games and fictional personality sites—or even “old-fashioned” systems reminiscent of e mail and speak to calls. The extra you hook up with your viewers and the extra you get them thinking about the storytelling approach, the extra profitable you are going to be.

This isn’t the longer term. this is often now. this can be the way you inform your tale, contact your viewers, and take your video game to the following level—through transmedia storytelling.

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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by Andrea Phillips


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